Sponsorship agreement (standard)

A sponsorship agreement regulates the payment of monies by one person to another person in respect of sponsorship benefits. The subject matter of the sponsorship could be an event, team, individual sports competitor, project or location (referred to below as the "sponsorship subject matter").

Examples of sponsorship benefits include: (a) the sponsor's brand being used in conjunction with the name of the sponsorship subject matter ("Event A in association with Sponsor B"); (b) the sponsor's brand appearing on marketing materials relating to the sponsorship subject matter; (c) rights to distribute sponsor marketing materials at any associated events; (d) complimentary tickets; (e) the right to present awards; (f) advertising space; and (g) database access.

To facilitate the provision and receipt of these types of benefits, this document includes a formal trade mark licence.

This is the shorter version of our sponsorship agreement: see also the "premium" version.

Ask about this document

Sponsorship agreement (standard) contents

Definitions: definitions.
Term: commencement of term; end of term.
Sponsorship benefits: grant of sponsorship benefits; standard of provision of sponsorship benefits; non-material variation of sponsorship benefits; substitution of sponsorship benefits; breach consequential upon other party's breach.
Sponsor
Trade Marks: provision of trade marks; licence to use sponsor trade marks; trade mark style guide; standard of use of trade marks; prohibition on actions liable to damage trade marks; goodwill in trade marks; specific request to cease use of trade marks; warranty of trade marks non-infringement; no implied rights to trade marks; trade marks upon termination.
Reputation and goodwill: protection of second party reputation and goodwill; protection of first party reputation and goodwill.
Charges: obligation to pay charges; amounts inclusive or exclusive of VAT.
Payments: issue of invoices; time for payment of charges following invoice; payment methods; interest on late payments; interest on late payments.
Limitations and exclusions of liability: caveats to limits of liability; interpretation of limits of liability; no liability for loss of profits; no liability for loss of revenue; no liability for loss of use; no liability for loss of opportunities; no liability for loss of data or software; no liability for consequential loss.
Force Majeure Event: obligations suspended for force majeure; force majeure notification and information; mitigation of effects of force majeure.
Termination: termination without cause by first party; termination without cause by second party; termination by first party upon breach; termination by second party upon breach; termination upon insolvency.
Effects of termination: surviving provisions upon termination; termination does not affect accrued rights.
Notices: methods and deemed receipt of contractual notices; contact details for contractual notices; substitute contact details for notices.
General: no waiver; severability; variation written and signed; no assignment without written consent; no third party rights; entire agreement; governing law; exclusive jurisdiction.
Interpretation: statutory references; section headings not affecting interpretation; calendar month meaning; no ejusdem generis.

SCHEDULE 1 (SPONSORSHIP PARTICULARS)

Specification of sponsorship benefits: specification of sponsorship benefits prompt.
Financial provisions: financial provisions prompt.

Sponsorship agreement (standard) document editor preview

This is a shortened preview of the editor interface; once you create your instance you'll be able to edit the full document in our online editor.

Sponsorship agreement (standard) document preview

This is a shortened preview of the DOCX output; once you create your instance you'll be able to download the full document in PDF, HTML, RTF and/or DOCX (Microsoft Word) format.

Which licence should I choose?

Version	1.2
First published	1 Sep 2016
Last updated	13 Jan 2023
Law	English law and EU law
Language	English (UK)
^†Word count	4,468
^†Template pages	10

† These figures are approximations.

Commercial law Sports and leisure Advertising and marketing Agreement

Sponsorship agreements

	Free licence	Standard licence	Extended licence	Professional licence
Number of document instances	1	1	5	25
Number of websites or digital products	1	1	5	25
Sub-licences permitted	None	1	5	25
Document licence period	No expiry	No expiry	No expiry	No expiry
Credit for Docular	Yes	No	No	No

Number of document instances

Document templates are the products available for sale on this website; whereas document instances are "clones" of the templates, which you can edit using Docular's online editor and export from the website.

We will update our document templates from time to time, but this will not affect your document instances. When you create a document instance, it will be based upon the latest version of the underlying document template at the time of creation of the instance, irrespective of your date of purchase.

You can save your document instance to our servers at any time, and return to editing later. Once you are happy with your editing, you can export the document and save it to your computer.

Number of websites or digital products

The licences include numerical limits upon: (a) the number of websites (including cloud services) on which documents may be published; and (b) the number of digital products (such as software programs) with which documents may be distributed.

Sub-licences permitted

All of our paid licences allow you to sub-license to a client of yours the right to use a document created using Docular.

When you sub-license that right, it becomes attached to the particular client. The number of sub-licences you may grant is numerically limited and, again, the limitation corresponds to the document instance limitation.

Document licence period

This is the period of the licence to use documents created using and exported from the Docular online editor. In short, the licences do not expire. There are no ongoing licence fees.

Credit for Docular

Each free template includes a textual credit for Docular (eg "this document was created using Docular") and you must retain that credit in all versions of the document.

Legal T&Cs

For full details of the licensing rules governing the use of Docular templates, instances and exports, see our terms and conditions.

Sponsorship agreement (standard)

A sponsorship agreement regulates the payment of monies by one person to another person in respect of sponsorship benefits. The subject matter of the sponsorship could be an event, team, individual sports competitor, project or location (referred to below as the "sponsorship subject matter").

Sponsorship agreement (standard) contents

Sponsorship agreements

Related documents