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A family of Sponsorship agreementsdocumentsSponsorship agreements

Under these template sponsorship agreements, an organisation may sponsor a person, team, event or other thing in exchange for the provision of sponsorship benefits: access, promotional activities, advertising opportunities and so on. A licence of the sponsor's trade marks is included in both documents, but only the premium version includes a licence of the other party's trade marks.

Sponsorship agreement (standard)

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£26.00

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26

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Version 1.0
First published 1 Sep 2016
Last updated 1 Sep 2016
Word count 4,596
Template pages 10

Sponsorship agreement (premium)

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£38.00

OR

38

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Version 1.1
First published 1 Sep 2016
Last updated 4 Sep 2019
Word count 8,325
Template pages 18

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Sponsorship agreement (standard) contents

  1. Definitions: definitions.
  2. Term: commencement of term; end of term.
  3. Sponsorship benefits: grant of sponsorship benefits; standard of provision of sponsorship benefits; non-material variation of sponsorship benefits; substitution of sponsorship benefits; breach consequential upon other party's breach.
  4. Sponsor
    Trade Marks
    :
    provision of trade marks; licence to use sponsor trade marks; trade mark style guide; standard of use of trade marks; prohibition on actions liable to damage trade marks; goodwill in trade marks; specific request to cease use of trade marks; warranty of trade marks non-infringement; no implied rights to trade marks; trade marks upon termination.
  5. Reputation and goodwill: protection of second party reputation and goodwill; protection of first party reputation and goodwill.
  6. Charges: obligation to pay charges; amounts inclusive or exclusive of VAT.
  7. Payments: issue of invoices; time for payment of charges following invoice; payment methods; interest on late payments; interest on late payments.
  8. Limitations and exclusions of liability: caveats to limits of liability; interpretation of limits of liability; no liability for loss of profits; no liability for loss of revenue; no liability for loss of use; no liability for loss of opportunities; no liability for loss of data or software; no liability for consequential loss.
  9. Force Majeure Event: obligations suspended for force majeure; force majeure notification and information; mitigation of effects of force majeure.
  10. Termination: termination without cause by first party; termination without cause by second party; termination by first party upon breach; termination by second party upon breach; termination upon insolvency.
  11. Effects of termination: surviving provisions upon termination; termination does not affect accrued rights.
  12. Notices: methods and deemed receipt of contractual notices; contact details for contractual notices; substitute contact details for notices.
  13. General: no waiver; severability; variation written and signed; no assignment without written consent; no third party rights; entire agreement; governing law; exclusive jurisdiction.
  14. Interpretation: statutory references; section headings not affecting interpretation; calendar month meaning; no ejusdem generis.

SCHEDULE 1 (SPONSORSHIP PARTICULARS)

  1. Specification of sponsorship benefits: specification of sponsorship benefits prompt.
  2. Financial provisions: financial provisions prompt.

Sponsorship agreement (premium) contents

  1. Definitions: definitions.
  2. Term: commencement of term; end of term.
  3. Sponsorship benefits: grant of sponsorship benefits; standard of provision of sponsorship benefits; non-material variation of sponsorship benefits; substitution of sponsorship benefits; breach consequential upon other party's breach.
  4. Exclusivity: exclusivity of sponsorship for second party; no restriction on third party sponsors; limited restrictions on appointment of third party sponsors; limitations on sponsor.
  5. Sponsor
    Trade Marks
    :
    provision of trade marks; licence to use sponsor trade marks; trade mark style guide; standard of use of trade marks; prohibition on actions liable to damage trade marks; goodwill in trade marks; specific request to cease use of trade marks; warranty of trade marks non-infringement; no implied rights to trade marks; trade marks upon termination.
  6. Organiser
    Trade Marks
    :
    provision of trade marks; licence to use organiser trade marks (sponsorship); trade mark style guide; standard of use of trade marks; prohibition on actions liable to damage trade marks; goodwill in trade marks; specific request to cease use of trade marks; warranty of trade marks non-infringement; no implied rights to trade marks; trade marks upon termination.
  7. Reputation and goodwill: protection of second party reputation and goodwill; protection of first party reputation and goodwill.
  8. Charges: obligation to pay charges; amounts inclusive or exclusive of VAT.
  9. Payments: issue of invoices; time for payment of charges following invoice; payment methods; interest on late payments; interest on late payments.
  10. Confidentiality obligations: first party confidentiality undertaking; second party confidentiality undertaking; disclosure of confidential information to certain persons; exceptions to confidentiality obligations; disclosures of confidential information mandated by law etc; parties to stop using confidential information upon termination; parties to return or destroy confidential information following termination; confidentiality obligations after termination.
  11. Warranties: first party warranty of authority; second party warranty of authority; exclusion of implied warranties and representations.
  12. Third party infringement of
    Sponsor
    Trade Marks
    :
    notification of third party trade mark infringement; application of Section 30 of the Trade Marks Act 1994; assistance with third party trade mark infringement.
  13. Third party infringement of
    Organiser
    Trade Marks
    :
    notification of third party trade mark infringement; application of Section 30 of the Trade Marks Act 1994; assistance with third party trade mark infringement.
  14. Indemnities: indemnity upon breach: any provision or specified provisions (with definition); conditions upon first party indemnity; indemnity upon breach: any provision or specified provisions (with definition); conditions upon second party indemnity; limitations of liability vs indemnities.
  15. Limitations and exclusions of liability: caveats to limits of liability; interpretation of limits of liability; no liability for force majeure; no liability for loss of profits; no liability for loss of revenue; no liability for loss of use; no liability for loss of opportunities; no liability for loss of data or software; no liability for consequential loss; per event liability cap upon services contract; aggregate liability cap upon services contract.
  16. Force Majeure Event: obligations suspended for force majeure; force majeure notification and information; mitigation of effects of force majeure.
  17. Termination: termination without cause by first party; termination without cause by second party; termination by first party upon breach; termination by second party upon breach; termination upon insolvency.
  18. Effects of termination: surviving provisions upon termination; termination does not affect accrued rights.
  19. Notices: contractual notices must be in writing; methods of sending contractual notices to first party; methods of sending contractual notices to second party; contact details for contractual notices; substitute contact details for notices; acknowledgement of notice by email; deemed receipt of contractual notices.
  20. Assignment: assignment by first party; assignment by second party.
  21. No waivers: no unwritten waivers of breach; no continuing waiver.
  22. Severability: severability of whole; severability of parts.
  23. Third party rights: third party rights: benefit; third party rights: exercise of rights.
  24. Variation: variation in writing and signed.
  25. Entire agreement: entire agreement: documents; no mispresentation; section subject to caveats to limits of liablity.
  26. Law and jurisdiction: governing law; jurisdiction.
  27. Interpretation: statutory references; section headings not affecting interpretation; calendar month meaning; no ejusdem generis.

SCHEDULE 1 (SPONSORSHIP PARTICULARS)

  1. Specification of sponsorship benefits: specification of sponsorship benefits prompt.
  2. Financial provisions: financial provisions prompt.