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Advertising and marketing

1. Anti-spam policies

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Our anti-spam policy template come in free and paid versions, with a Docular credit included in the former but not the latter. The policies include a broad definition of "spam", warnings about spam filters, prohibitions on user spam and information about receipt of unwanted messages.

2. Commission agreements

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Under each of these commission agreement templates, one party will pay the other party commission in relation to a particular event or type of event. For example, commission may be paid in relation to the introduction of a customer by one party to the other. The longer versions of the template also include clauses covering the confidentiality of information and/or the non-solicitation of connected persons.

3. Assignment of trade marks

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This is an assignment of trade marks. The purpose of this document is to transfer the rights in trade marks from one person to another. The transfer may relate to both registered and, subject to the comments below, unregistered trade mark rights. In respect of UK registered trade marks, you must, in addition to executing a written assignment, register that assignment with the UK Intellectual ...

4. Sponsorship agreements

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26
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Under these template sponsorship agreements, an organisation may sponsor a person, team, event or other thing in exchange for the provision of sponsorship benefits: access, promotional activities, advertising opportunities and so on. A licence of the sponsor's trade marks is included in both documents, but only the premium version includes a licence of the other party's trade marks.

5. Affiliate website terms and conditions

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30
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This affiliate website terms and conditions template may be used by owners of websites that produce income by means of affiliate links. This document is concerned with the legal relationship between the affiliate and users of the website; it is not meant to regulate the legal relationship between the affiliate and third party merchants. The template allows for the creation of terms and conditions crafted ...

6. Licence of trade marks

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Using this document, a trade mark owner may licence rights in trade marks to another person. The trade mark rights may be registered or unregistered or both. The rights granted will vary from licence to licence. The document is relatively flexible, and may be edited to the advantage of either party. The trade mark licence assumes that the rights in question arise under English law. ...

7. Email marketing agreement

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This email marketing agreement can be used in relation to three different kinds of email marketing service. First, where a service provider is actively managing a campaign for the customer. Second, where the service provider is making available a platform to allow the customer to conduct their own campaigns. Third, where both types of service are being provided. Different legal issues affect the different types ...

8. Email marketing terms and conditions

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Email marketing is an important component of a comprehensive online marketing strategy, allowing as it does direct access to interested customers and prospects. However, there are risks with email marketing. Laws regulate the sending of bulk/commercial emails, and also the processing of personal data, which can include email addresses as well as individual names. With respect to personal data processing, this document has been ...

9. Social media marketing agreement

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£36
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30
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This social media marketing agreement has been designed to regulate the relationship between a provider of social media marketing services and a client for those services. The core definition of social media marketing services included in the agreement covers: (i) content production, publication, distribution and promotion; (ii) online account creation and management; and (iii) analytics. The exact services to be provided under a particular contract ...

10. Social media marketing terms and conditions

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30
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Social media marketing includes a range of different activities. For instance: online account creation and management, content creation, content publication, content promotion and analytics. These terms and conditions provide a legal framework for these sorts of services. The scope of social media marketing services will vary greatly from contract to contract. For this reason, the scope of the services is to be set out in ...

11. SEO agreement

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£36
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30
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Search engine marketing (SEM) has come a long way since the days when a handful of meta-tags and a scattering of directory entries amounted to a useful service. Nowadays, SEM works best as part of an integrated marketing strategy, and the service provider's responsibilities do not end when the user clicks on a link in the search engine results pages. This agreement has ...

12. SEO terms and conditions

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30
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This document may be used to create standard terms of business for an individual, partnership or company offering search engine marketing (SEM) services. SEO services present risks for both the service provider and the customer. The service provider, for instance, will need a certain amount of cooperation from the customer; without adequate cooperation, it may be very difficult for the service provider to get results. ...

13. Website contributor agreements

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£36
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30
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These contributor contracts share the same core provisions. The contributor has an obligation to deliver the agreed contributions to the website operator, and to license or assign the intellectual property rights in those contributions to the operator. The contributor also warrants that the contributions will not create legal difficulties for the operator. The contracts take account of the possibility that the contributor may be using source material provided by the operator, and in these cases the operator will be responsible for such source material. Confidentiality obligations protecting the operator are also included in all the contracts.

14. Lead generation website terms and conditions

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One of the main goals of a typical business website will be the generation of commercial leads. Most business websites will aim to generate leads for the business that operates/publishes the website; but some websites will aim to generate leads for third party businesses. In this case, the business generating the leads will usually be compensated in some way for the provision of leads ...

15. Directory website terms and conditions

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Each of these documents has been created for use on a directory website: that is, a website giving businesses or other organisations the opportunity to publish information about themselves in some pre-defined listing format. The terms and conditions come in three favours: the first is suitable for websites with only free directory listings; the second is suitable for websites with only paid directory listings; and the third is suitable for websites with both free and paid directory listings.

16. Consultancy and commission agreement

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This agreement may be used to record the terms upon which a consultant is appointed by a client, where the consultant will be paid (in whole or part) on the basis of commission. This agreement is not suitable for employees, whether or not paid by commission. In addition to combining the provisions of our standard consultancy agreement with those of our commission agreement, this document ...

17. Directory and review website terms and conditions

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This template combines the provisions from our directory website terms and conditions and our reviews website terms and conditions. The directory provisions cover both free and paid directory listings, whilst the reviews provisions cover both expert and user reviews.

18. Web marketing terms and conditions

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Digital marketing services come in many shapes and sizes and these T&Cs are designed to cover a wide range of services. The marketing services that are covered in these T&Cs are: search engine marketing, social media marketing, PPC (and other online advertising) management, email marketing management, hosted email marketing services, the provision of content for websites and general marketing consultancy services. Attached to ...

19. Web marketing agreement

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This agreement has been designed to regulate the relationship between a provider of web marketing services and a customer. It deals with a wide range of different services, and for this reason is a relatively complex document. It can however be simplified during editing. The agreement has provisions covering: marketing consultancy, the supply of content for websites, email marketing (including the provision of a hosted ...

20. Website advertising agreement

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£48
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The provision of an advertisement (or a set of advertisements) for publication on website (or a network of websites) gives rise to various legal issues. The purpose of this website advertising agreement is to help the parties to deal with those issues. The advertiser will want to know that the advertisements will be published as agreed. Moreover, the advertiser will want to ensure that the ...

21. Website advertising terms and conditions

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These T&Cs are designed to regulate the relationship between a business purchasing online advertisement publication services and the provider of those services. The T&Cs include obligations to provide the services, limitations upon the scope of the services, warranties relating to the services and the advertisements supplied by the advertiser, a licence from the advertiser to the service provider in respect of the advertisements, ...

22. Classifieds website terms and conditions

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These terms and conditions were created with advertising websites in mind: that is, websites that publish, as a core activity, classified advertisements or other similar kinds of advertisements. They can be used in relation to websites that offer free advertising in addition to paid advertising, but are unsuitable for websites that only offer free advertising. The key provisions of the terms and conditions relating to ...

23. Financial lead generation website terms and conditions

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This T&Cs template is designed for websites that generate leads for financial services businesses. The terms and conditions include a specific disclaimer concerning financial information. However, the document is not suitable for businesses conducting any activity that is regulated under financial services law. If you are uncertain whether you business is regulated, you should take specialist legal advice. The T&Cs also include provisions ...

24. Social directory, affiliate and advertising website terms and conditions

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This template combines the provisions of our terms and conditions templates for directory websites, social networking websites, affiliate websites and advertising websites. The provisions relating to directories cover both free directory entries and those for which a person seeking a listing must pay - although it is a straightforward matter to omit either the free listing provisions or the paid listing provisions. The social networking provisions ...

25. Referral partner agreement

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Under this referral partner agreement, a service provider may appoint another business to refer customers. In exchange for each referral, the service provider will pay commission to the referral partner. The agreement assumes that the service provider will operate some kind of referral tracking system, and that commission will be payable in respect of customers attributed to the referral partner by that system. There may ...

26. Review, affiliate and advertising website terms and conditions

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£60
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50
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It's not uncommon for a website to combine reviews, affiliate links and paid advertising. This terms and conditions document has been created for just such a website. The document combines provisions from our review website terms and conditions, affiliate website terms and conditions and classified advertising website terms and conditions. The document assumes that all payments made by users to the website operator in ...

27. Mutual referral and commission agreement

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£60
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50
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Under this mutual referral and commission agreement, each party may refer customers to the other party in consideration for the other party paying commission to the referring party. Limitations may be placed upon the scope of the referral rights. For instance, the rights of the referring party to market the services of the other party may be limited to a particular territory. Alternatively or in ...