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Advertising and marketing

Free anti-spam policy

FREE

1.0
In this document, a website or service operator may set out its policies in relation to unwanted commercial communications, commonly known as spam. Whilst spam filters, whitelists / blacklists and other technical measures are the most important anti-spam tools, a formal anti-spam policy can also help, demonstrating that the operator takes spam issues seriously. This policy document opens with a defamation of spam, and ...

Free commission agreement

FREE

1.0
This version of our commission agreement is available free-of-charge, providing you retain the textual credit/attribution included with the document. Under this commission agreement, one party agrees to pay commission to the other party. That commission is payable in respect of each "trigger event" which occurs during the term of the agreement (or during some other defined period). A "base amount" is associated ...

Anti-spam policy

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1.0
If you are operating a website or running a service that may be exploited by spammers, then you should consider publishing a formal anti-spam policy. This short policy document covers the basics. First, it includes a definition of spam, and provides that the website operator / service provider does not tolerate such spam. Second, it outlines the technical measures used by the operator / provider in ...

Commission agreement

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1.0
This form of agreement is designed to be used to regulate the payment of commission by one contracting party to the other party. The obligation to pay commission may arise out of the provision of a service or some other act or event. For instance, it may arise out of the introduction of a customer. The second party is entitled to a percentage share calculated ...

Assignment of trade marks

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This is an assignment of trade marks. The purpose of this document is to transfer the rights in trade marks from one person to another. The transfer may relate to both registered and unregistered trade mark rights. In respect of UK registered trade marks, you must, in addition to executing a written assignment, register that assignment with the UK Intellectual Property Officer. Generally, assignments of ...

Sponsorship agreement (standard)

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A sponsorship agreement regulates the payment of monies by one person to another person in respect of sponsorship benefits. The subject matter of the sponsorship could be an event, team, individual sports competitor, project or location (referred to below as the "sponsorship subject matter"). Examples of sponsorship benefits include: (a) the sponsor's brand being used in conjunction with the name of the sponsorship subject ...

Commission and non-solicitation agreement

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1.1
This version of our commission agreement document includes non-solicitation provisions. Those provisions are intended to protect the business interests of one or both of the parties, by inhibiting the other party from contacting, negotiating with and/or doing business with persons and companies associated with the protected party. In addition to the non-solicitation provisions, this document includes all of those provisions of the ...

Affiliate website terms and conditions

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This affiliate website terms and conditions template may be used by owners of websites that produce income by means of affiliate links. This document is concerned with the legal relationship between the affiliate and users of the website; it is not meant to regulate the legal relationship between the affiliate and third party merchants. The template allows for the creation of terms and conditions crafted ...

Licence of trade marks

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30

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1.0
Using this document, a trade mark owner may licence rights in trade marks to another person. The trade mark rights may be registered or unregistered or both. The rights granted will vary from licence to licence. The document is relatively flexible, and may be edited to the advantage of either party. The trade mark licence assumes that the rights in question arise under English law. ...

Email marketing agreement

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2.0
This email marketing agreement can be used in relation to three different kinds of email marketing service. First, where a service provider is actively managing a campaign for the customer. Second, where the service provider is making available a platform to allow the customer to conduct their own campaigns. Third, where both types of service are being provided. Different legal issues affect the different types ...

Email marketing terms and conditions

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2.0
Email marketing is an important component of a comprehensive online marketing strategy, allowing as it does direct access to interested customers and prospects. However, there are risks with email marketing. Laws regulate the sending of bulk/commercial emails, and also the processing of personal data, which can include email addresses as well as individual names. With respect to personal data processing, this document has been ...

Social media marketing agreement

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30

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2.0
This social media marketing agreement has been designed to regulate the relationship between a provider of social media marketing services and a client for those services. The core definition of social media marketing services included in the agreement covers: (i) content production, publication, distribution and promotion; (ii) online account creation and management; and (iii) analytics. The exact services to be provided under a particular contract ...

Social media marketing terms and conditions

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30

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2.0
Social media marketing includes a range of different activities. For instance: online account creation and management, content creation, content publication, content promotion and analytics. These terms and conditions provide a legal framework for these sorts of services. The scope of social media marketing services will vary greatly from contract to contract. For this reason, the scope of the services is to be set out in ...

SEO agreement

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30

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2.0
Search engine marketing (SEM) has come a long way since the days when a handful of meta-tags and a scattering of directory entries amounted to a useful service. Nowadays, SEM works best as part of an integrated marketing strategy, and the service provider's responsibilities do not end when the user clicks on a link in the search engine results pages. This agreement has ...

SEO terms and conditions

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2.0
This document may be used to create standard terms of business for an individual, partnership or company offering search engine marketing (SEM) services. SEO services present risks for both the service provider and the customer. The service provider, for instance, will need a certain amount of cooperation from the customer; without adequate cooperation, it may be very difficult for the service provider to get results. ...

Website contributor agreement (paid)

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Under this website contributor agreement, one person creates material (such as text or graphical material) for publication upon another person's website. The parties may be individuals or companies. The agreement assumes that the contributor will be paid a fee in respect of the contribution. In consideration for the payment of that fee, the customer receives either an assignment of the rights in the contribution ...

Website contributor agreement (unpaid)

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Under this version of our website contributor agreement, a person may create material (such as written works) for publication upon another's website, although the contributor does not receive any payment for the contribution. The contributor either grants a licence to the website operator or assigns (ie transfers) the contributor's rights in the contribution to the operator. To help ensure that the agreement takes ...

Lead generation website terms and conditions

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One of the main goals of a typical business website will be the generation of commercial leads. Most business websites will aim to generate leads for the business that operates/publishes the website; but some websites will aim to generate leads for third party businesses. In this case, the business generating the leads will usually be compensated in some way for the provision of leads ...

Commission and confidentiality agreement

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2.0
UPDATED
Under this commission and confidentiality agreement, one party may be obligated to pay commission to the other party in some defined circumstances, for example upon the introduction of a new customer to the second party. In addition, the agreement includes detailed confidentiality provision. The commission clauses are identical to those in our standard commission agreement. When a defined "trigger event" occurs, a payment obligation arises, ...

Commission, confidentiality and non-solicitation agreement

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2.0
UPDATED
This is a template commission, confidentiality and non-solicitation agreement. The template is suitable for use to document the payment of commission by one person to another in respect of a defined type of event. For example, commission may become payable upon the introduction or referral of a new customer. The agreement also includes distinct confidentiality and non-solicitation provisions. These provisions may be removed, ...

Free directory website terms and conditions

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This terms and conditions template should be used in relation to free-of-charge directory-type websites. The template includes provisions relating to the procedure for submitting directory entries, the general nature and content of directory entries, and prohibited directory entries. The template includes general rules governing the licensing and legality of user-submitted content. Those rules are applied to directory entries as well as ...

Sponsorship agreement (premium)

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We created this premium sponsorship contract template for use in relation to a wide variety of different kinds of sponsorship arrangement. The basic idea of a sponsorship arrangement is the payment of money (which may be a single payment or multiple payments) in consideration for the provision of sponsorship benefits. As with our standard sponsorship agreement, this contract template may be used in relation to ...

Consultancy and commission agreement

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This agreement may be used to record the terms upon which a consultant is appointed by a client, where the consultant will be paid (in whole or part) on the basis of commission. This agreement is not suitable for employees, whether or not paid by commission. In addition to combining the provisions of our standard consultancy agreement with those of our commission agreement, this document ...

Web marketing terms and conditions

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2.0
Digital marketing services come in many shapes and sizes and these T&Cs are designed to cover a wide range of services. The marketing services that are covered in these T&Cs are: search engine marketing, social media marketing, PPC (and other online advertising) management, email marketing management, hosted email marketing services, the provision of content for websites and general marketing consultancy services. Attached to ...

Web marketing agreement

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2.0
This agreement has been designed to regulate the relationship between a provider of web marketing services and a customer. It deals with a wide range of different services, and for this reason is a relatively complex document. It can however be simplified during editing. The agreement has provisions covering: marketing consultancy, the supply of content for websites, email marketing (including the provision of a hosted ...

Website advertising agreement

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1.0
The provision of an advertisement (or a set of advertisements) for publication on website (or a network of websites) gives rise to various legal issues. The purpose of this website advertising agreement is to help the parties to deal with those issues. The advertiser will want to know that the advertisements will be published as agreed. Moreover, the advertiser will want to ensure that the ...

Website advertising terms and conditions

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These T&Cs are designed to regulate the relationship between a business purchasing online advertisement publication services and the provider of those services. The T&Cs include obligations to provide the services, limitations upon the scope of the services, warranties relating to the services and the advertisements supplied by the advertiser, a licence from the advertiser to the service provider in respect of the advertisements, ...

Directory website terms and conditions (free and paid)

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Our directory website terms and conditions template provides a model for those operating online listings services. Where a provider allows users to submit information for inclusion in a directory website rather than collecting the information itself, the provider using this template will benefit from having the ability to define submission practices and to refuse or delete offending submissions. This template specifies the process for visitors ...

Classifieds website terms and conditions

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These terms and conditions were created with advertising websites in mind: that is, websites that publish, as a core activity, classified advertisements or other similar kinds of advertisements. They can be used in relation to websites that offer free advertising in addition to paid advertising, but are unsuitable for websites that only offer free advertising.

Financial lead generation website terms and conditions

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This T&Cs template is designed for websites that generate leads for financial services businesses. The terms and conditions include a specific disclaimer concerning financial information. However, the document is not suitable for businesses conducting any activity that is regulated under financial services law. If you are uncertain whether you business is regulated, you should take specialist legal advice. The T&Cs also include provisions ...

Social directory, affiliate and advertising website terms and conditions

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This template combines the provisions of our terms and conditions templates for directory websites, social networking websites, affiliate websites and advertising websites. The provisions relating to directories cover both free directory entries and those for which a person seeking a listing must pay - although it is a straightforward matter to omit either the free listing provisions or the paid listing provisions. The social networking provisions ...

Referral partner agreement

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Under this referral partner agreement, a service provider may appoint another business to refer customers. In exchange for each referral, the service provider will pay commission to the referral partner. The agreement assumes that the service provider will operate some kind of referral tracking system, and that commission will be payable in respect of customers attributed to the referral partner by that system. There may ...

Review, affiliate and advertising website terms and conditions

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50

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It's not uncommon for a website to combine reviews, affiliate links and paid advertising. This terms and conditions document has been created for just such a website. The document combines provisions from our review website terms and conditions, affiliate website terms and conditions and classified advertising website terms and conditions. The document assumes that all payments made by users to the website operator in ...