Web marketing agreement

Web marketing agreement contents

1. Definitions: definitions.
2. Term: commencement of term; end of term.
3. Consultancy Services: obligation to provide consultancy services; keeping customer informed of consultancy services; consultancy services: compliance with reasonable customer requests.
4. Web Content Services: obligation to provide web content services; feedback on web content services.
5. Search Marketing Services: obligation to provide search marketing services; search marketing services undertaking; acknowledgements relating to search marketing services; no performance guarantees for search marketing services.
6. Advertising Management Services: obligation to provide advertising management services; advertising management services objectives;
   Client
    obligation to supply marketing material; notice of form of advertisements; approval or rejection of advertisements; right to request removal of advertisement;
   Provider
    responsible for paying charges for advertisements;
   Client
   responsibile for paying charges for advertisements; mixed responsibility for paying charges for advertisements.
7. Email Marketing Services: obligation to provide email marketing services; email marketing lists provided by 
   Client
   .
8. Email Marketing Platform: availability of email marketing platform ; functionality of email marketing platform; email marketing platform and acceptable use policy; informal definition of uptime (email marketing platform); uptime commitment (email marketing platform); measurement of uptime; reporting of uptime measurements; scheduled maintenance to email marketing platform; list of exceptions to availability commitment.
9. Social Media Marketing Services: obligation to provide social media marketing services; compliance with social media terms and conditions; no performance guarantees for social media marketing services.
10. Deliverables: obligation to deliver deliverables; timetable for delivery of deliverables; deliverables warranties; warranty of deliverables compliance with CAP code.
11. Client
    obligations: general second party obligations;
    Client
     web marketing obligations; web marketing resources consequences.
12. Client
    Materials: supply of second party materials; licence of
    Client
    materials; warranties relating to second party materials; warranty of 
    Client
     materials compliance with CAP code.
13. Client
     Websites: access to 
    Client
     websites; restrictions on changes to 
    Client
     websites;
    Client
     websites legality.
14. Online Accounts:
    Provider
     online accounts;
    Client
     online accounts; new online accounts; online accounts: parties may agree derogations from defaults.
15. Client
    Trade Marks: provision of trade marks; licence to use customer trade marks; trade mark style guide; standard of use of trade marks; prohibition on actions liable to damage trade marks; goodwill in trade marks; specific request to cease use of trade marks; warranty of trade marks non-infringement; no implied rights to trade marks; trade marks upon termination.
16. Intellectual Property Rights: assignment of intellectual property rights in deliverables; licence to use deliverables; mixed assignment and licence of rights; licensing of third party materials; waiver of moral rights in deliverables; further assurance (intellectual property).
17. Reputation and goodwill: protection of second party reputation and goodwill; protection of first party reputation and goodwill.
18. Charges: obligation to pay charges; time-base charges limitations; amounts inclusive or exclusive of VAT; variation of charges.
19. Timesheets: obligation to keep timesheets; obligation to supply timesheets.
20. Payments: issue of invoices; time for payment of charges following invoice; payment methods; interest on late payments.
21. Confidentiality obligations: first party confidentiality undertaking; second party confidentiality undertaking; disclosure of confidential information to certain persons; exceptions to confidentiality obligations; disclosures of confidential information mandated by law etc; parties to stop using confidential information upon termination; parties to delete confidential information following termination; confidentiality obligations after termination.
22. Data protection: compliance with data protection laws; warranty of
    Client
    's right to disclose personal data (GDPR); details of personal data processed by 
    the Provider
     (GDPR); purposes of processing of personal data by 
    the Provider
     (GDPR); duration of personal data processing by
    Provider
    (GDPR); personal data processed by
    Provider
    on instructions (GDPR); authorised international transfers of personal data (GDPR); informing 
    Client
     of illegal instructions (GDPR); personal data processed by
    Provider
    as required by law (GDPR); confidentiality obligations on
    Provider
     persons processing personal data (GDPR); security of personal data processed by 
    Provider
     (GDPR); appointment of sub-processor by
    Provider
    (GDPR); authorisation for
    Provider
    to appoint sub-processors (GDPR);
    Provider
     to assist with exercise of data subject rights (GDPR);
    Provider
     to assist with compliance (GDPR); obligation to notify 
    Client
    of personal data breach (GDPR);
    Provider
     to provide data protection compliance information (GDPR); deletion of personal data by 
    Provider
     (GDPR);
    Provider
     to allow audit (GDPR); changes to data protection law.
23. Warranties: standard of services; first party general warranties; second party warranty of authority; exclusion of implied warranties and representations.
24. Indemnities: indemnity upon breach: any provision or specified provisions (with definition); conditions upon first party indemnity; indemnity upon breach: any provision or specified provisions (with definition); conditions upon second party indemnity; limitations of liability vs indemnities.
25. Limitations and exclusions of liability: caveats to limits of liability; interpretation of limits of liability; no liability for force majeure; no liability for loss of profits; no liability for loss of revenue; no liability for loss of use; no liability for loss of opportunities; no liability for loss of data or software; no liability for consequential loss; per event liability cap upon services contract; aggregate liability cap upon services contract.
26. Force Majeure Event: obligations suspended for force majeure; force majeure notification and information; mitigation of effects of force majeure.
27. Termination: termination without cause (optionally asymmetric); termination by either party without cause; termination upon breach; termination upon insolvency; termination upon non-payment.
28. Effects of termination: surviving provisions upon termination; termination does not affect accrued rights;
    Client
     datasets upon termination.
29. Status of
    Provider
    : first party is independent contractor not employee; no redundancy or compensation.
30. Notices: methods and deemed receipt of contractual notices; contact details for contractual notices; substitute contact details for notices.
31. Subcontracting: no subcontracting without consent; subcontracting permitted; first party responsible for subcontracted obligations.
32. General: no waiver; severability; variation written and signed; no assignment without written consent; no third party rights; entire agreement; governing law; exclusive jurisdiction.
33. Interpretation: statutory references; section headings not affecting interpretation; calendar month meaning; no ejusdem generis.

SCHEDULE 1 (WEB MARKETING PARTICULARS)

1. Minimum Term: minimum term prompt.
2. Specification of Services: specification of services prompt.
3. Specification of Deliverables: specification of deliverables prompt.
4. Timetable: timetable prompt.
5. Client
   Materials: second party materials prompt.
6. Financial provisions: financial provisions prompt.

SCHEDULE 2 (SEARCH MARKETING SERVICES GUARANTEE)

1. Keyword guarantee: search engine results guarantee by keyword; keywords and key phrases list; tracking and reporting of keyword-based search results.
2. Traffic guarantee: search engine traffic guarantee; tracking of search engine traffic.
3. Failure to meet guarantee: failure to meet guarantee not breach of contract; consequences of failure to meet search marketing services guarantee.
4. Exceptions: exception to guarantees on breach.

SCHEDULE 3 (ACCEPTABLE USE POLICY)

1. Introduction: definitions for acceptable use policy; parties to policy; agreement to policy by using services; express agreement to policy; services user minimum age under policy.
2. No spam: no spam in user content; sending spam using email addresses; no promotion of marketing schemes.
3. General usage rules: no damaging use of services; no unlawful use of services; content must comply with provisions of part.
4. Unlawful Content: no unlawful user content: general prohibition; no unlawful user content: specific prohibitions; previous complaints and user content.
5. Graphic material: age suitability of user content; no violence in user content; no pornographic user content.
6. Monitoring: acknowledgement relating to monitoring.
7. Harmful software: no harmful software; no risky software.

SCHEDULE 4 (DATA PROCESSING INFORMATION)

1. Categories of data subject: prompt for categories of data subject.
2. Types of Personal Data: prompt for types of personal data.
3. Purposes of processing: prompt for personal data processing purposes.
4. Security measures for Personal Data: prompt for security measures for personal data.
5. Sub-processors of Personal Data: prompt for identifying sub-processors of personal data.